Case Study
MSL training (Respiratory)
A European medical affairs at a large blue chip pharma company needed to train a team of MSLs which had been recruited for a new product launch.
Goals
The main objectives of this training were:
- To understand the main study data
- To understand the disease landscape
- To understand the competitor landscape and commercial strategy
Solution
The European based medical affairs team used a virtual approach for the training. This training included several training topics.
The core respiratory training was spread over a week, however the knowledge assimilation continued for 4 weeks. MSLs could concentrate on a single module, at a time that suited them. The MSLs raised and had addressed over 100 questions/issues over this training period.
Results
- There was a high participation rate during the four core days
- 100% of the MSLs stated that this platform is very effective for knowledge retention
- The team assumed a virtual approach for all future sessions